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Heel

Heel pain can develop for several reasons, from irritation of the plantar fascia or Achilles tendon to problems involving the heel bone itself. Our Heel collection brings together products for plantar fasciitis, Achilles tendinitis, heel spurs and stress fractures, including cushioning, insoles, supports and rehabilitation aids.

  • SoleRelief Trimmable Arch Support Insoles

    Original price £10.99 - Original price £10.99
    Original price
    £10.99
    £10.99 - £10.99
    Current price £10.99

    Relieves foot aches, cramps and pain by supporting the arch and heel, providing comfortable and stress free journeys Designed for sufferers of pla...

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  • SoleRelief Flat Feet Insoles

    Original price £14.99 - Original price £14.99
    Original price
    £14.99
    £14.99 - £14.99
    Current price £14.99

    Provides optimal heel and arch support Relieves foot aches and pain by incorporating a lifted arch and cushioned heel cup Absorbs shocks and impac...

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  • SoleRelief Flat Feet Half Insoles

    Original price £12.99 - Original price £12.99
    Original price
    £12.99
    £12.99 - £12.99
    Current price £12.99

    Provides optimal support for the heel and arch to relieve foot aches and pain Ergonomic arch support (2.5cm high) Deep heel cup ensures stability ...

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  • ComfortHeel Gel Heel Cushion Pads

    Original price £11.99 - Original price £11.99
    Original price
    £11.99
    £11.99 - £11.99
    Current price £11.99

    Naturally relieves pain at the heel of your foot, resulting in more comfortable and stress free walks Designed for sufferers of plantar fasciitis ...

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  • UltraSupport Plantar Fasciitis Insoles

    Original price £24.99 - Original price £24.99
    Original price
    £24.99
    £24.99 - £24.99
    Current price £24.99

    Provides maximum heel and arch support to relieve plantar fasciitis, flat feet and high arches Solid frame surrounding the heel and arch region fo...

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  • ComfortHeel Gel Heel Lifts

    Original price £17.99 - Original price £17.99
    Original price
    £17.99
    £17.99 - £17.99
    Current price £17.99

    Inserts into any type of footwear to treat leg length discrepancy Increase your height comfortably so you end up looking taller and feeling more c...

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  • Plantar Fasciitis Orthotic Inserts

    Original price £29.99 - Original price £29.99
    Original price
    £29.99
    £29.99 - £29.99
    Current price £29.99

    Alleviates the intense pain and discomfort caused by plantar fasciitis and overpronation by supporting the arch and heel The strong hard base of t...

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  • ComfortHeel Height Boosting Half Insoles

    Original price £9.99 - Original price £9.99
    Original price
    £9.99
    £9.99 - £9.99
    Current price £9.99

    Comfortably boosts your height by 1.5, 2.5 or 3.5cm High arch design provides better support for plantar fasciitis, flat feet and overpronation Sh...

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  • ComfortHeel Gel Heel Lift Inserts

    Original price £12.99 - Original price £12.99
    Original price
    £12.99
    £12.99 - £12.99
    Current price £12.99

    An immediate and effective solution to treat leg length discrepancy Suitable to be inserted into any type of shoes and footwear Look taller and fe...

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  • ComfortHeel Height Increase Inserts

    Original price £9.99 - Original price £9.99
    Original price
    £9.99
    £9.99 - £9.99
    Current price £9.99

    Increase your height comfortably to look taller and boost confidence Effective at absorbing shocks and relieving pressure on the heel due to its E...

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  • TravelRevive Foot Roller Massager

    Original price £21.99 - Original price £21.99
    Original price
    £21.99
    £21.99 - £21.99
    Current price £21.99

    Provides relief from foot aches, cramps and pains that come as a result of plantar fasciitis (heel pain), arthritis, peripheral neuropathy (nerve ...

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  • Deep Tissue Wooden Foot Roller

    Original price £29.99 - Original price £29.99
    Original price
    £29.99
    £29.99 - £29.99
    Current price £29.99

    Deep tissue massage roller that has hard and spiky points for a more intensified and focused stimulation in a problematic area of the foot Relieve...

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  • ComfortHeel Height Increase Half Insoles

    Original price £13.99 - Original price £13.99
    Original price
    £13.99
    £13.99 - £13.99
    Current price £13.99

    Increases your height comfortably by 2cm (small) or 2.5cm (large) – look taller and boost confidence Half insole design provides support to the he...

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  • ComfortHeel Xtra Support Height Increase Inserts

    Original price £13.99 - Original price £13.99
    Original price
    £13.99
    £13.99 - £13.99
    Current price £13.99

    Simple solution for boosting height and self-confidence while also providing maximum support for your feet Honeycomb silicone gel design and shock...

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  • Moleskin Tape Roll

    Original price £4.99 - Original price £4.99
    Original price
    £4.99
    £4.99 - £4.99
    Current price £4.99

    Relieves pressure and pain from corns, calluses, cracked skin, bunions, bunionettes and blisters. Reduces rubbing and provides comfortable padded ...

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  • SoleRelief Arch Support Cushioning Insoles

    Original price £14.99 - Original price £14.99
    Original price
    £14.99
    £14.99 - £14.99
    Current price £14.99

    Provides support to the inner and outer arches of the foot Ideal to relieve aches and pain caused by plantar fasciitis, flat feet or fallen arches...

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  • Dual Wooden Foot Roller

    Original price £24.99 - Original price £24.99
    Original price
    £24.99
    £24.99 - £24.99
    Current price £24.99

    Relieves foot aches, cramps and pains by massaging and releasing trigger points within the foot Ideal for alleviating symptoms of plantar fasciiti...

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  • SoleRelief Trimmable Plantar Fasciitis Insoles

    Original price £14.99 - Original price £14.99
    Original price
    £14.99
    £14.99 - £14.99
    Current price £14.99

    Relieves foot pain from plantar fasciitis, flat feet, high arches and overpronation Solid orthotic heel and arch support helps to maintain the nat...

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  • Comfier Shiatsu Heated Foot Massager

    Original price £89.99 - Original price £89.99
    Original price
    £89.99
    £89.99 - £89.99
    Current price £89.99

    Relieves stress and tension in the feet, while boosting serotonin levels Incorporates Shiatsu rollers that imitates a centuries old Japanese massa...

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  • ActiveRestore Gel Foot Strengthener

    Original price £12.99
    Original price £12.99 - Original price £12.99
    Original price £12.99
    £9.99 - £12.99
    £9.99 - £12.99
    Current price £9.99

    Improves foot strength, mobility and reduce joint pain through effective exercises Targets various muscle groups within the foot particularly in t...

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  • DuraFlex Gel Heel Protection Sleeves

    Original price £8.99 - Original price £8.99
    Original price
    £8.99
    £8.99 - £8.99
    Current price £8.99

    Comfortable emollient gel sleeves prevents the heels from blisters, peeling and cracked skin Thin and breathable gel construction allows them to b...

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  • ComfortHeel Basic Height Increase Inserts

    Original price £6.49 - Original price £6.49
    Original price
    £6.49
    £6.49 - £6.49
    Current price £6.49

    Includes 3 removable height increasing layers – 0.5cm each Easily boost your height and improve your confidence Firm yet comfortable foam constru...

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  • Podiatry Adhesive Cushion Pads

    Original price £4.99 - Original price £4.99
    Original price
    £4.99
    £4.99 - £4.99
    Current price £4.99

    Relieves pain and prevents irritation caused by bunions, corns and calluses Soft and comfortable 100% hypoallergenic foam pads Self-adhesive backi...

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  • Exercise Resistance Bands

    Original price £3.99 - Original price £6.99
    Original price
    £3.99 - £6.99
    £3.99 - £6.99
    Current price £3.99

    Designed to improve strength, mobility and reduce joint pain through effective exercises (clinically proven) Ideal for various foot and toe condit...

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  • FlowRevive Open Toe Ankle Compression Socks

    Original price £12.99 - Original price £12.99
    Original price
    £12.99
    £12.99 - £12.99
    Current price £12.99

    Relieves pain, swelling and minimises injury by providing ample ankle, heel and arch support Increases blood circulation and prevents blood clots ...

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  • FootRevive Spiky Massage Ball

    Original price £9.99
    Original price £9.99 - Original price £9.99
    Original price £9.99
    £7.99 - £9.99
    £7.99 - £9.99
    Current price £7.99

    Relieves muscle tension, improve blood circulation and enhance flexibility Treatment for various foot conditions including plantar fasciitis, arth...

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  • ActiveRestore Toe Separator Exerciser

    Original price £13.99
    Original price £12.99 - Original price £13.99
    Original price £13.99
    £9.99 - £12.99
    £9.99 - £12.99
    Current price £9.99

    Designed to improve mobility and strengthen the toes, foot and calf muscles by performing a simple walking exercise Toe separator and curved desig...

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  • SoleRelief Orthotic Overpronation Insoles

    Original price £19.99 - Original price £19.99
    Original price
    £19.99
    £19.99 - £19.99
    Current price £19.99

    High arch design provides optimal overpronation arch support Solid heel and arch orthotic under frame supports the natural foot form Enhanced foot...

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  • ComfortHeel Honeycomb Gel Heel Cups

    Original price £8.99 - Original price £8.99
    Original price
    £8.99
    £8.99 - £8.99
    Current price £8.99

    Relieves heel aches and pain by absorbing shocks and impact Gel honeycomb design distributes pressure and minimises heel stress as a result Contou...

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  • ComfortHeel 4-Layer Height Increase Inserts

    Original price £11.99 - Original price £11.99
    Original price
    £11.99
    £11.99 - £11.99
    Current price £11.99

    The simplest way to boost your height for social or professional reasons Includes 4 separate height increasing layers – 0.5cm each Shock absorbing...

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  • Plush Cloud Slide Sandals

    Original price £19.99
    Original price £19.99 - Original price £19.99
    Original price £19.99
    Current price £14.99
    £14.99 - £14.99
    Current price £14.99

    Designed for optimal comfort and foot pain relief Lightweight and chunky 3cm rubber sole effortlessly absorbs shocks and impact Contoured footbed ...

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  • TravelRevive Foot Roller Massager V2

    Original price £16.99
    Original price £16.99 - Original price £16.99
    Original price £16.99
    £13.99 - £16.99
    £13.99 - £16.99
    Current price £13.99

    Treatment and pain relief for plantar fasciitis, flat feet, arthritis, peripheral neuropathy and general foot aches The spiky massage points throu...

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  • Spiky Foot Massage Ball

    Original price £9.99 - Original price £9.99
    Original price
    £9.99
    £9.99 - £9.99
    Current price £9.99

    Relieves foot aches, cramps and pain by providing a deep tissue foot massage Can be used to treat various foot conditions including plantar fascii...

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  • FootRevive Zen Massage Slides

    Original price £19.99
    Original price £19.99 - Original price £19.99
    Original price £19.99
    Current price £17.99
    £17.99 - £17.99
    Current price £17.99

    Relieves foot aches and cramps by providing a therapeutic foot massage with every step Acupressure points throughout that helps to release tension...

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  • PeakPro Arch Support Running Insoles

    Original price £24.99 - Original price £24.99
    Original price
    £24.99
    £24.99 - £24.99
    Current price £24.99

    High density and low compression PORON® foam layer provides optimal shock absorption and sustained comfort Solid heel and arch frame construction ...

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  • PeakPro Shock Absorbing Sports Insoles

    Original price £14.99 - Original price £14.99
    Original price
    £14.99
    £14.99 - £14.99
    Current price £14.99

    Maximum shock absorption due to its all gel construction Gel bubbles at the heel and metatarsal region to absorb micro-shocks Mid-height arch supp...

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  • DuraFlex Padded Heel Protection Sleeves

    Original price £7.99 - Original price £7.99
    Original price
    £7.99
    £7.99 - £7.99
    Current price £7.99

    Prevents and protects the heel from blisters, dry and cracked skin Integrated emollient gel pad at the heel keeps the skin cool and moisturised Sl...

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  • Dual Density Gel Heel Cups

    Original price £19.99
    Original price £19.99 - Original price £19.99
    Original price £19.99
    £17.99 - £19.99
    £17.99 - £19.99
    Current price £17.99

    Relieves heel pain when walking or standing for long periods of time Designed for sufferers of plantar fasciitis, heel pain, tired and aching feet...

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  • PeakPro Orthotic Sports Insoles

    Original price £16.99 - Original price £16.99
    Original price
    £16.99
    £16.99 - £16.99
    Current price £16.99

    All gel construction provides enhanced shock absorption and impact cushioning Optimal high arch support for better natural movement and foot suppo...

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  • Scholl Verruca & Wart Removal Pen

    Original price £19.99 - Original price £19.99
    Original price
    £19.99
    £19.99 - £19.99
    Current price £19.99

    Effectively removes verrucas and warts on the hands and feet, delivering visible results in one week Highly visible blue coloured gel so you can c...

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  • Travel Wooden Foot Roller

    Original price £14.99 - Original price £14.99
    Original price
    £14.99
    £14.99 - £14.99
    Current price £14.99

    Relieves foot aches, cramps and pains by massaging and releasing trigger points within the foot Ideal for alleviating symptoms of plantar fasciiti...

    View full details
  • UltraSupport Plantar Fasciitis Half Insoles

    Original price £29.99
    Original price £29.99 - Original price £29.99
    Original price £29.99
    Current price £19.99
    £19.99 - £19.99
    Current price £19.99

    Pain relief and recovery insoles for plantar fasciitis, overpronation, flat feet and more High contoured arch provides optimal arch support Strong...

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  • ComfortHeel U-Shaped Heel Cups

    Original price £10.99 - Original price £10.99
    Original price
    £10.99
    £10.99 - £10.99
    Current price £10.99

    Relieves heel pain caused by plantar fasciitis, a heel spur and cracked heels U-shaped design elevates the heel so that contact with the footwear ...

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  • FlowRevive Knee High Compression Socks

    Original price £14.99
    Original price £14.99 - Original price £14.99
    Original price £14.99
    £11.99 - £14.99
    £11.99 - £14.99
    Current price £11.99

    Increases blood circulation and prevents blood clots from forming in the lower legs Strong and durable elastics applies significant pressure on th...

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  • Twin Wooden Foot Roller

    Original price £19.99
    Original price £19.99 - Original price £19.99
    Original price £19.99
    Current price £17.99
    £17.99 - £17.99
    Current price £17.99

    Relieves foot aches, cramps and pains by massaging and releasing trigger points within the foot Ideal for alleviating symptoms of plantar fasciiti...

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  • ComfortHeel Deep Gel Heel Cups

    Original price £10.99 - Original price £10.99
    Original price
    £10.99
    £10.99 - £10.99
    Current price £10.99

    Alleviates pressure and absorbs shocks from the heel region of the foot Treats heel pain as a result of plantar fasciitis, a heel spur, Achilles h...

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  • FootRevive Spiky Half Yoga Ball

    Original price £12.99
    Original price £12.99 - Original price £12.99
    Original price £12.99
    Current price £9.99
    £9.99 - £9.99
    Current price £9.99

    Provides relief from foot aches, cramps and pains that come as a result of plantar fasciitis, arthritis, peripheral neuropathy, physical injury an...

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  • Trimmable Plantar Fasciitis Orthotic Insoles

    Original price £32.99
    Original price £32.99 - Original price £32.99
    Original price £32.99
    £24.99 - £32.99
    £24.99 - £32.99
    Current price £24.99

    Relieves pain and treats plantar fasciitis, flat feet and overpronation with a balanced rigid and cushioned construction Hard orthotic heel and ar...

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Heel Pain Buying Guide

Heel pain is a symptom rather than a condition in itself, and where the discomfort occurs can provide useful clues about its possible cause. Pain beneath the heel, for example, may have a different explanation from pain at the back of the heel or highly localised pain following repeated exercise.

Common causes include plantar fasciitis, Achilles tendon problems, heel spurs and injuries to the bones of the foot. The NHS also lists bursitis and fractures among other potential causes.

Because these problems require different approaches, it is useful to understand the main differences before choosing a support product.

Common Causes of Heel Pain

Achilles Tendinitis

Achilles tendinitis, increasingly referred to as Achilles tendinopathy, affects the tendon running from the calf muscles to the heel bone.

Pain is normally felt at the back of the heel or lower calf and may be accompanied by stiffness, tenderness or swelling. Symptoms can be particularly noticeable after rest or during activities that involve pushing through the toes, such as walking uphill or running.

Our Achilles Tendinitis collection includes products such as heel lifts, supportive insoles, cushioning, ankle supports, cold therapy and exercise aids. These can help manage comfort or reduce strain while an appropriate strengthening programme addresses the tendon itself.

Consider Achilles tendinitis if:

  • Pain is mainly at the back of your heel or ankle
  • The tendon feels stiff after resting
  • Walking, running or pushing onto your toes aggravates the area
  • There is tenderness or swelling along the Achilles tendon

Plantar Fasciitis

One of the most common causes of heel pain is plantar fasciitis. It affects the plantar fascia, the strong band of tissue running along the underside of the foot.

Discomfort is commonly felt under the heel and may extend towards the arch. It is often most noticeable when taking the first few steps after waking or after sitting for a while, then may settle with movement before returning after longer periods of standing or walking.

Our Plantar Fasciitis collection is the broadest of the heel-related ranges and includes supportive insoles, heel cups, arch supports, foot rollers, massage products, exercise aids and supportive footwear.

Consider plantar fasciitis if:

  • Pain is underneath the heel or around the arch
  • Your first few steps in the morning are particularly painful
  • Pain returns after sitting for a long time
  • Prolonged standing, walking or running aggravates symptoms

Heel Spurs

A heel spur is a bony protrusion that forms from the heel bone, usually around the underside of the heel.

Heel spurs are often associated with plantar heel pain, but importantly, having a heel spur does not necessarily mean that it is causing the pain. Many people have heel spurs without experiencing any symptoms.

Due to this reason, products cannot remove the spur itself. Instead, our Heel Spur collection focuses on reducing pressure and improving comfort through heel cups, cushioning pads, supportive insoles, orthotic inserts and other products that help manage the surrounding heel area.

Heel-spur-related products may be useful if:

  • A heel spur has been identified
  • You experience pressure or discomfort beneath the heel
  • Additional heel cushioning makes walking more comfortable
  • Heel pain occurs alongside plantar fasciitis

Stress Fractures

A stress fracture develops when repeated strain on a bone causes a small break to form over time rather than resulting from one sudden injury.

Symptoms tend to be more localised than general heel or arch pain. Pain usually becomes worse when weight is placed through the affected foot and improves with rest, while swelling and tenderness directly over the injured bone may also occur. Foot stress fractures most commonly affect the metatarsals, although other bones of the foot can also be involved.

Our Stress Fractures collection includes cushioning, insoles, metatarsal pads, arch supports and other products that may improve comfort during suitable stages of recovery.

Unlike many other causes of foot discomfort, however, a suspected stress fracture should be professionally assessed. Inserts and cushioning should complement appropriate recovery rather than replace treatment or offloading when this has been recommended.

Consider a stress fracture if:

  • Pain began after repeated running, jumping or increased activity
  • One specific area of the foot is particularly tender
  • Weight-bearing consistently aggravates the pain
  • Swelling has developed around the painful area

Which Heel Condition Could Be Causing My Pain?

Symptoms can overlap, so the following should be viewed as a general guide rather than a way to diagnose yourself.

Where or when it hurts | Possible condition

  • Under the heel, especially during the first steps after rest - Plantar fasciitis
  • Back of the heel or lower Achilles tendon - Achilles tendinitis
  • Discomfort beneath the heel where a bony spur has been identified - Heel spur
  • Highly localised bone pain that worsens with repeated weight-bearing - Stress fracture

The NHS advises against trying to diagnose the cause of heel pain solely from symptoms, particularly where an injury or fracture may be involved.

Choosing Products for Heel Pain

The most suitable product depends on what is causing the pain and what type of support you need.

  • For Heel Cushioning – Heel cups and cushioning pads create a softer surface beneath the heel and may help absorb impact during walking and standing. These are commonly used where discomfort is concentrated around the rear of the foot.
  • For Heel and Arch Support – Supportive insoles and orthotic inserts cover a larger area of the foot and may be more suitable when heel pain occurs alongside arch discomfort or when footwear lacks sufficient support.
  • For Achilles Support – Heel lifts slightly raise the heel inside footwear and can temporarily reduce strain or compression through the Achilles tendon in some circumstances.
  • For Mobility and Rehabilitation – Foot rollers, resistance bands and exercise aids can complement appropriate stretching, strengthening and rehabilitation programmes. These products serve a different purpose from cushioning: rather than simply making the foot feel softer, they are generally used to work on mobility or gradually rebuild strength.

Looking After a Painful Heel

The appropriate treatment depends on the underlying condition, but several general measures can help with uncomplicated heel discomfort.

Recommended approaches include:

  • Wearing comfortable footwear with a soft sole
  • Using suitable insoles or heel pads
  • Reducing prolonged standing when symptoms are aggravated
  • Avoiding barefoot walking on hard surfaces
  • Using gentle stretching where appropriate
  • Applying a wrapped cold pack for short periods when needed

These measures are not appropriate substitutes for assessment when a fracture, serious tendon injury or another significant condition is suspected.

Frequently Asked Questions

What causes heel pain?

Heel pain has many possible causes.

Two of the most common patterns are plantar fasciitis, which generally causes discomfort underneath the heel, and Achilles tendon problems, which are more commonly felt at the back of the heel.

Bone injuries, heel spurs, bursitis and other conditions can also cause pain in this area.

How can I tell if heel pain is plantar fasciitis?

Plantar fasciitis commonly causes pain beneath the heel or through the arch. One of its most distinctive features is discomfort during the first few steps after sleeping or resting, often followed by some improvement once you begin moving.

Our Plantar Fasciitis collection provides more detailed guidance on symptoms and available support products.

What is the difference between plantar fasciitis and Achilles tendinitis?

The main difference is the tissue involved and the typical location of the pain.

Plantar fasciitis affects the plantar fascia beneath the foot, so discomfort usually occurs underneath the heel or arch.

Achilles tendinitis affects the tendon connecting the calf to the heel, so symptoms are generally felt at the back of the heel or ankle.

Is heel pain always caused by a heel spur?

No. Heel spurs are common and can occur without causing symptoms. The presence of a spur on an X-ray does not necessarily mean that it is responsible for the heel pain.

Are heel cups or insoles better for heel pain?

It depends on where you need support.

Heel cups focus primarily on cushioning the heel, while insoles support a larger portion of the foot and may combine heel cushioning with arch support.

Neither option is automatically better; the cause of your symptoms, footwear and preferred level of support should guide the choice.

Can I exercise with heel pain?

It depends on the cause and severity.

With conditions such as plantar fasciitis or Achilles tendinopathy, activity may often be modified rather than stopped completely, followed by a gradual return as symptoms improve.

A suspected stress fracture is different and may require significant reduction in weight-bearing or temporary protection of the foot, so it should be professionally assessed.

When should I seek professional advice for heel pain?

Seek professional advice if your heel pain is intense, getting progressively worse, keeps coming back or fails to improve despite a couple of weeks of self-care. Medical assessment is also recommended if you notice numbness or tingling in the foot, or if you have diabetes and develop new heel pain.

Seek more urgent advice following an injury if you cannot walk, hear a snapping or popping sound, notice significant swelling or bruising, or suspect that you have fractured your heel or ruptured the Achilles tendon.

Explore Heel Conditions

For more specific information and products, explore our dedicated collections:

  • Achilles Tendinitis — for pain and stiffness affecting the Achilles tendon at the back of the heel
  • Heel Spur — for cushioning and support where a heel spur or associated plantar heel pain is present
  • Plantar Fasciitis — for pain beneath the heel and arch, particularly after rest
  • Stress Fractures — for support and cushioning during appropriate stages of recovery from a foot stress fracture