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Flat Feet

Flat feet can sometimes cause aching, fatigue or instability during walking and standing. Our collection includes supportive insoles, arch supports, foot rollers, exercise aids and supportive footwear designed to improve comfort and provide additional support beneath low or fallen arches.

  • SoleRelief Trimmable Arch Support Insoles

    Original price $15.00 - Original price $15.00
    Original price
    $15.00
    $15.00 - $15.00
    Current price $15.00

    Relieves foot aches, cramps and pain by supporting the arch and heel, providing comfortable and stress free journeys Designed for sufferers of pla...

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  • SoleRelief Flat Feet Insoles

    Original price $21.00 - Original price $21.00
    Original price
    $21.00
    $21.00 - $21.00
    Current price $21.00

    Provides optimal heel and arch support Relieves foot aches and pain by incorporating a lifted arch and cushioned heel cup Absorbs shocks and impac...

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  • SoleRelief Flat Feet Half Insoles

    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00

    Provides optimal support for the heel and arch to relieve foot aches and pain Ergonomic arch support (2.5cm high) Deep heel cup ensures stability ...

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  • DuraFlex Gel Arch Support Sleeves

    Original price $13.00 - Original price $13.00
    Original price
    $13.00
    $13.00 - $13.00
    Current price $13.00

    Contoured gel supports the arch of the foot to improve stability, balance and posture Designed to relieve pain and effectively treat flat feet, fa...

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  • UltraSupport Plantar Fasciitis Insoles

    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    Provides maximum heel and arch support to relieve plantar fasciitis, flat feet and high arches Solid frame surrounding the heel and arch region fo...

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  • ComfortHeel Height Boosting Half Insoles

    Original price $14.00 - Original price $14.00
    Original price
    $14.00
    $14.00 - $14.00
    Current price $14.00

    Comfortably boosts your height by 1.5, 2.5 or 3.5cm High arch design provides better support for plantar fasciitis, flat feet and overpronation Sh...

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  • Deep Tissue Wooden Foot Roller

    Original price $41.00 - Original price $41.00
    Original price
    $41.00
    $41.00 - $41.00
    Current price $41.00

    Deep tissue massage roller that has hard and spiky points for a more intensified and focused stimulation in a problematic area of the foot Relieve...

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  • ComfortHeel Height Increase Half Insoles

    Original price $19.00 - Original price $19.00
    Original price
    $19.00
    $19.00 - $19.00
    Current price $19.00

    Increases your height comfortably by 2cm (small) or 2.5cm (large) – look taller and boost confidence Half insole design provides support to the he...

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  • ActiveRestore Arch Support Brace

    Original price $14.00
    Original price $14.00 - Original price $14.00
    Original price $14.00
    Current price $11.00
    $11.00 - $11.00
    Current price $11.00

    A contoured gel cushion pad is integrated to support the foot arch, improving stability, balance and posture Treatment and pain relief for flat fe...

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  • SoleRelief Arch Support Cushioning Insoles

    Original price $21.00 - Original price $21.00
    Original price
    $21.00
    $21.00 - $21.00
    Current price $21.00

    Provides support to the inner and outer arches of the foot Ideal to relieve aches and pain caused by plantar fasciitis, flat feet or fallen arches...

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  • Dual Wooden Foot Roller

    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    Relieves foot aches, cramps and pains by massaging and releasing trigger points within the foot Ideal for alleviating symptoms of plantar fasciiti...

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  • SoleRelief Trimmable Plantar Fasciitis Insoles

    Original price $21.00 - Original price $21.00
    Original price
    $21.00
    $21.00 - $21.00
    Current price $21.00

    Relieves foot pain from plantar fasciitis, flat feet, high arches and overpronation Solid orthotic heel and arch support helps to maintain the nat...

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  • Comfier Shiatsu Heated Foot Massager

    Original price $122.00 - Original price $122.00
    Original price
    $122.00
    $122.00 - $122.00
    Current price $122.00

    Relieves stress and tension in the feet, while boosting serotonin levels Incorporates Shiatsu rollers that imitates a centuries old Japanese massa...

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  • ActiveRestore Gel Foot Strengthener

    Original price $18.00
    Original price $18.00 - Original price $18.00
    Original price $18.00
    $14.00 - $18.00
    $14.00 - $18.00
    Current price $14.00

    Improves foot strength, mobility and reduce joint pain through effective exercises Targets various muscle groups within the foot particularly in t...

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  • Exercise Resistance Bands

    Original price $6.00 - Original price $10.00
    Original price
    $6.00 - $10.00
    $6.00 - $10.00
    Current price $6.00

    Designed to improve strength, mobility and reduce joint pain through effective exercises (clinically proven) Ideal for various foot and toe condit...

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  • FootRevive Spiky Massage Ball

    Original price $14.00
    Original price $14.00 - Original price $14.00
    Original price $14.00
    $11.00 - $14.00
    $11.00 - $14.00
    Current price $11.00

    Relieves muscle tension, improve blood circulation and enhance flexibility Treatment for various foot conditions including plantar fasciitis, arth...

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  • ActiveRestore Toe Separator Exerciser

    Original price $19.00
    Original price $18.00 - Original price $19.00
    Original price $19.00
    $14.00 - $18.00
    $14.00 - $18.00
    Current price $14.00

    Designed to improve mobility and strengthen the toes, foot and calf muscles by performing a simple walking exercise Toe separator and curved desig...

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  • SoleRelief Orthotic Overpronation Insoles

    Original price $27.00 - Original price $27.00
    Original price
    $27.00
    $27.00 - $27.00
    Current price $27.00

    High arch design provides optimal overpronation arch support Solid heel and arch orthotic under frame supports the natural foot form Enhanced foot...

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  • Plush Cloud Slide Sandals

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $21.00
    $21.00 - $21.00
    Current price $21.00

    Designed for optimal comfort and foot pain relief Lightweight and chunky 3cm rubber sole effortlessly absorbs shocks and impact Contoured footbed ...

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  • TravelRevive Foot Roller Massager V2

    Original price $23.00
    Original price $23.00 - Original price $23.00
    Original price $23.00
    $19.00 - $23.00
    $19.00 - $23.00
    Current price $19.00

    Treatment and pain relief for plantar fasciitis, flat feet, arthritis, peripheral neuropathy and general foot aches The spiky massage points throu...

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  • FootRevive Zen Massage Slides

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00

    Relieves foot aches and cramps by providing a therapeutic foot massage with every step Acupressure points throughout that helps to release tension...

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  • PeakPro Shock Absorbing Sports Insoles

    Original price $21.00 - Original price $21.00
    Original price
    $21.00
    $21.00 - $21.00
    Current price $21.00

    Maximum shock absorption due to its all gel construction Gel bubbles at the heel and metatarsal region to absorb micro-shocks Mid-height arch supp...

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  • PeakPro Arch Support Running Insoles

    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    High density and low compression PORON® foam layer provides optimal shock absorption and sustained comfort Solid heel and arch frame construction ...

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  • PeakPro Orthotic Sports Insoles

    Original price $23.00 - Original price $23.00
    Original price
    $23.00
    $23.00 - $23.00
    Current price $23.00

    All gel construction provides enhanced shock absorption and impact cushioning Optimal high arch support for better natural movement and foot suppo...

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  • Travel Wooden Foot Roller

    Original price $21.00 - Original price $21.00
    Original price
    $21.00
    $21.00 - $21.00
    Current price $21.00

    Relieves foot aches, cramps and pains by massaging and releasing trigger points within the foot Ideal for alleviating symptoms of plantar fasciiti...

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  • UltraSupport Plantar Fasciitis Half Insoles

    Original price $41.00
    Original price $41.00 - Original price $41.00
    Original price $41.00
    Current price $27.00
    $27.00 - $27.00
    Current price $27.00

    Pain relief and recovery insoles for plantar fasciitis, overpronation, flat feet and more High contoured arch provides optimal arch support Strong...

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  • Twin Wooden Foot Roller

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00

    Relieves foot aches, cramps and pains by massaging and releasing trigger points within the foot Ideal for alleviating symptoms of plantar fasciiti...

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  • Slim Wooden Foot Roller

    Original price $14.00 - Original price $14.00
    Original price
    $14.00
    $14.00 - $14.00
    Current price $14.00

    Alleviates foot aches, cramps, and pains through targeted massage at specific trigger points Increases blood circulation by stimulating the feet a...

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  • FootRevive Spiky Half Yoga Ball

    Original price $18.00
    Original price $18.00 - Original price $18.00
    Original price $18.00
    Current price $14.00
    $14.00 - $14.00
    Current price $14.00

    Provides relief from foot aches, cramps and pains that come as a result of plantar fasciitis, arthritis, peripheral neuropathy, physical injury an...

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  • Trimmable Plantar Fasciitis Orthotic Insoles

    Original price $45.00
    Original price $45.00 - Original price $45.00
    Original price $45.00
    $34.00 - $45.00
    $34.00 - $45.00
    Current price $34.00

    Relieves pain and treats plantar fasciitis, flat feet and overpronation with a balanced rigid and cushioned construction Hard orthotic heel and ar...

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  • FootRevive Lacrosse Ball Massager

    Original price $15.00
    Original price $15.00 - Original price $15.00
    Original price $15.00
    Current price $11.00
    $11.00 - $11.00
    Current price $11.00

    Relieves arch and heel pain, and everyday foot aches, cramps and tired feet Can be used to treat plantar fasciitis, arthritis, peripheral neuropat...

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  • ActiveRestore Calf Muscle Stretcher

    Original price $23.00
    Original price $23.00 - Original price $23.00
    Original price $23.00
    $19.00 - $23.00
    $19.00 - $23.00
    Current price $19.00

    Improves strength and flexibility of the calf muscles and Achilles tendon Enhances performance in various physical activities and reduces the risk...

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  • ComfortHeel Plantar Fasciitis Heel Brace

    Original price $21.00
    Original price $21.00 - Original price $21.00
    Original price $21.00
    $17.00 - $21.00
    $17.00 - $21.00
    Current price $17.00

    Relieves heel and arch pain by supporting and stabilising the foot Aids in recovery for arch and heel related injuries Rigid, high contoured arch ...

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  • Thrive Walking Slide Sandals

    Original price $34.00
    Original price $34.00 - Original price $34.00
    Original price $34.00
    Current price $27.00
    $27.00 - $27.00
    Current price $27.00

    Medium-heavy indoor or outdoor slides suitable for mid-long walks on open terrain Chunky 3cm high rubber sole absorbs shocks and impact Contoured ...

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  • Dual Layer Support Slide Sandals

    Original price $41.00
    Original price $41.00 - Original price $41.00
    Original price $41.00
    Current price $34.00
    $34.00 - $34.00
    Current price $34.00

    Optimised support and ergonomic slide sandals for comfort and foot pain relief Ideal for plantar fasciitis, flat feet, overpronation, arthritis, m...

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  • UltraSupport Plantar Fasciitis Leather Insoles

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    Rigid arch support base helps to reduce strain on the plantar fascia ligament Relieves heel and arch pain by promoting proper foot alignment Shock...

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  • Vibes Arch Support Flip Flops

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $18.00
    $18.00 - $18.00
    Current price $18.00

    Shock absorbing lightweight and chunky 2.5cm all-round springy rubber construction Contoured footbed provides ergonomic arch support Slip-resistan...

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  • SoleRelief Arch Support Shoe Inserts

    Original price $14.00
    Original price $14.00 - Original price $14.00
    Original price $14.00
    Current price $10.00
    $10.00 - $10.00
    Current price $10.00

    Provides extra foot arch support Reduces pain and discomfort for arch related conditions including plantar fasciitis, overpronation and flat feet ...

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  • Scholl Plantar Fasciitis Pain Relief Insoles

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    Clinically proven full length orthotic insoles designed to relieve plantar fasciitis pain Contoured arch support and reinforced heel cup reduces s...

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  • SoleRelief Memory Foam Insoles

    Original price $21.00
    Original price $21.00 - Original price $21.00
    Original price $21.00
    Current price $17.00
    $17.00 - $17.00
    Current price $17.00

    Shock-absorbing memory foam cushions your feet with each step Reduces stress on your ankles, knees and lower back by effectively distributing body...

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  • Comfier Electric Heated Foot Warmer

    Original price $102.00 - Original price $102.00
    Original price
    $102.00
    $102.00 - $102.00
    Current price $102.00

    Promotes blood circulation and body warmth while elevating your mood and serotonin levels Reduces joint stiffness, tissue damage and muscle spasms...

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  • DuraFlex Gel Arch Cushion Pads

    Original price $11.00 - Original price $11.00
    Original price
    $11.00
    $11.00 - $11.00
    Current price $11.00

    Relieves pain and strain on the plantar fascia and foot ligaments Provides targeted arch support for plantar fasciitis, overpronation and flat fee...

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  • Powerstep Original Insoles

    Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00

    Relieves foot pain associated with conditions including plantar fasciitis, flat feet, Achilles Tendonitis, ankle, knee and hip and lower back pain...

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  • Mini Foot Roller Massager

    Original price $14.00 - Original price $14.00
    Original price
    $14.00
    $14.00 - $14.00
    Current price $14.00

    Relieves foot pain and tension by targeting the foot muscles, tendons and pressure points Beneficial for foot conditions such as plantar fasciitis...

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  • ActiveRestore Arch Support Sleeves

    Original price $19.00 - Original price $19.00
    Original price
    $19.00
    $19.00 - $19.00
    Current price $19.00

    Relieves arch pain by supporting and stabilising the foot arch Designed for arch related conditions including plantar fasciitis, flat feet, fallen...

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  • Rugged Walking Slide Sandals

    Original price $41.00
    Original price $41.00 - Original price $41.00
    Original price $41.00
    Current price $34.00
    $34.00 - $34.00
    Current price $34.00

    Rugged yet lightweight multi-terrain slide sandals designed to withstand long walks Wide and chunky 4cm high shock absorbing rubber sole relieves ...

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  • SoleRelief Orthotic Arch & Heel Support Insoles

    Original price $23.00
    Original price $23.00 - Original price $23.00
    Original price $23.00
    Current price $18.00
    $18.00 - $18.00
    Current price $18.00

    Provides pain relief for plantar fasciitis, flat feet, overpronation and other arch and heel conditions Rigid frame surrounding the arch and heel ...

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  • Powerstep Pinnacle Insoles

    Original price $75.00 - Original price $75.00
    Original price
    $75.00
    $75.00 - $75.00
    Current price $75.00

    Prevents and relieves foot pain and symptoms relating to plantar fasciitis, flat feet, overpronation and other common foot conditions Designed to ...

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Flat Feet Buying Guide

Flat feet, also known as fallen arches or pes planus, describe feet where the inner arch sits low or makes contact with the ground when standing.

Having flat feet is common and does not automatically mean something is wrong. Many people experience no symptoms and do not require treatment. When problems do occur, they can include aching around the arch or ankle, tired feet, difficulty walking comfortably or shoes wearing unevenly.

Products for flat feet are therefore most useful when low arches are accompanied by pain, fatigue or a need for additional support. Insoles, supportive footwear and exercises can help manage symptoms, but they should not be expected to permanently change the natural shape of the feet.

Which Products May Help With Flat Feet?

Our Flat Feet collection includes several types of support. The right choice depends on how much structure you need, the footwear you use and whether your priority is everyday support, cushioning or strengthening.

Flat Feet Insoles

Insoles are one of the most common ways to provide additional support for flat or fallen arches.

A shaped insole sits beneath the heel and arch to create a more supportive surface inside the shoe. Depending on the design, it may also provide cushioning, shock absorption and additional heel stability.

Our collection includes full-length, half-length, trimmable and more structured orthotic designs.

May suit:

  • Painful or tired arches
  • Long periods of walking or standing
  • Shoes with little built-in support
  • People wanting support beneath both the heel and arch
  • Flat feet accompanied by excessive inward rolling

Full-length insoles support a larger area of the foot, while half-length designs take up less space and can work well in shoes where forefoot room is limited.

If insoles are your main priority, our dedicated Flat Feet Insoles collection provides a more focused range.

Arch Support Sleeves, Pads and Braces

Not everyone wants or has room for a full insole.

Arch support sleeves, gel pads and braces concentrate support beneath the middle of the foot while leaving most of the shoe unchanged. Our Flat Feet range includes gel sleeves, cushioning pads and wearable arch-support braces.

May suit:

  • Targeted support beneath the arch
  • Shoes with limited space for a full insole
  • People who prefer a softer gel support
  • Occasional rather than all-day support

These products generally provide less structure than a firm orthotic insole, so people requiring stronger support may prefer an insole instead.

Supportive Footwear

The shoes you wear can make a noticeable difference when flat feet are uncomfortable.

NHS guidance suggests wide, comfortable footwear with a low heel, while supportive and shock-absorbing shoes such as trainers are commonly recommended for painful flat feet.

Our collection includes supportive slides and sandals with contoured footbeds and cushioned soles.

When choosing footwear, look for:

  • Enough room for the toes
  • A stable sole
  • Suitable cushioning
  • A secure fit around the foot
  • Enough internal space if you plan to add an insole

Foot Rollers and Massage Products

Foot rollers and massage balls provide a simple form of self-massage for tired or aching feet.

They do not support the arch while you walk, but they can be incorporated into a routine aimed at improving comfort and mobility. Several wooden rollers, massage balls and powered massage products are included within the current collection.

May suit:

  • General foot fatigue
  • Tight or tired arches
  • Home self-massage
  • Use alongside stretching and strengthening exercises

Use a comfortable amount of pressure and stop if rolling causes or increases pain.

Exercise and Strengthening Aids

Strengthening the feet and ankles can form part of managing symptomatic flat feet. NHS musculoskeletal guidance recommends strengthening alongside supportive footwear and insoles where appropriate.

Resistance bands, foot-strengthening devices and toe exercisers can be used to make suitable exercises easier to progress.

Exercises may focus on:

  • Foot and arch strength
  • Calf strength
  • Ankle control
  • Balance
  • Foot and ankle mobility

The aim is generally to improve how comfortably and efficiently the feet function rather than to force the arch into a particular shape.

Flat Feet vs Overpronation: What’s the Difference?

Flat feet and overpronation are related, but they are not exactly the same thing.

Flat feet describe the shape of the arch, while overpronation describes how the foot moves, particularly excessive inward rolling as weight passes through it.

Some people with flat feet also overpronate, but having a low arch does not automatically mean that the foot moves excessively inwards.

If excessive inward rolling is your main concern, a more structured support designed specifically for overpronation may be preferable to a softer general arch support.

How to Choose the Right Support for Flat Feet

  • For Everyday Walking and Standing – A full-length supportive insole is a practical starting point when you want arch and heel support throughout the day. Choose a model that fits securely inside your usual footwear without making the shoe feel cramped.
  • For Firmer Support – A more structured orthotic insole may suit people who prefer a noticeable level of support or find that softer cushioning compresses too easily. Support should feel firm but comfortable rather than creating sharp pressure beneath the arch.
  • For Shoes With Limited Space – A half-length insole or targeted arch support can provide support beneath the heel and arch without adding material beneath the toes.
  • For Exercise and Sport – Look for a design that combines arch support, heel stability and shock absorption while remaining secure inside your trainers. Introduce a new insole gradually before using it for longer or higher-impact activities.

Managing Painful Flat Feet & Fallen Arches

Flat feet that do not cause symptoms generally require no treatment. When they are uncomfortable, management usually focuses on supporting the feet and reducing unnecessary strain rather than trying to permanently rebuild the arch.

Useful measures may include:

  • Wearing comfortable, supportive footwear
  • Using suitable insoles or arch supports
  • Strengthening the feet and ankles
  • Performing appropriate stretches
  • Temporarily modifying activities that aggravate symptoms
  • Gradually increasing exercise as comfort improves

If you use new insoles, allow your feet time to adjust. We recommend gradually increasing wear rather than immediately using new orthoses all day.

Stop using an insert if it causes significant new pain or persistent discomfort.

Frequently Asked Questions

What are flat feet?

Flat feet are feet where the inner arches sit low or press against the ground while standing. They are also commonly referred to as fallen arches or pes planus.

They are very common and often cause no problems at all.

Do flat feet need treatment?

Not necessarily.

If your flat feet are painless and do not interfere with walking, exercise or everyday activities, treatment is generally unnecessary.

Support products become more relevant when flat feet are associated with pain, fatigue, instability or difficulty walking comfortably.

Can insoles fix flat feet?

Insoles can support the arch, improve comfort and help manage symptoms while they are being worn, but they should not be expected to permanently change the shape of your feet.

Their main purpose is to provide a more supportive surface beneath the foot.

What type of insole is best for flat feet?

There is no single design that suits everyone.

A full-length insole provides broader support and cushioning, while a half-length insole takes up less room. Firmer orthotic models provide more noticeable structure, while softer designs place greater emphasis on comfort and cushioning.

Your footwear, symptoms and preferred support level should guide your choice.

Are flat feet the same as overpronation?

No. Flat feet describe a low or absent arch, whereas overpronation refers to excessive inward movement of the foot during walking or running.

The two often occur together, but it is possible to have flat feet without excessive overpronation.

Can exercises help flat feet?

Exercises can help strengthen the foot and ankle and may improve comfort and function when flat feet are symptomatic.

Strengthening is commonly recommended alongside footwear changes and suitable insoles.

Exercises do not necessarily create a permanently higher arch, so the focus should be on strength, control and symptom improvement.

When should I seek professional advice?

Consider speaking to a GP, podiatrist or physiotherapist if your feet become painful, stiff, weak or numb, you have repeated foot or ankle injuries, or your flat feet are affecting your walking or balance.

Professional assessment is also advisable if your arches have recently become flatter, particularly if the change affects only one foot.

Learn More About Flat Feet & Fallen Arches

For more detailed information about flat feet, exercises and related arch problems, explore: