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Flat Feet

Flat feet can sometimes cause aching, fatigue or instability during walking and standing. Our collection includes supportive insoles, arch supports, foot rollers, exercise aids and supportive footwear designed to improve comfort and provide additional support beneath low or fallen arches.

  • ActiveRestore Padded Arch Support Brace

    Original price £13.99 - Original price £13.99
    Original price
    £13.99
    £13.99 - £13.99
    Current price £13.99

    Reduces arch pain and discomfort from overstressed ligaments and tissues Helps to maintain the natural shape of your foot arch Improve overall bal...

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  • Foot Ice Pack Wrap

    Original price £19.99 - Original price £19.99
    Original price
    £19.99
    £19.99 - £19.99
    Current price £19.99

    Reduces swelling/edema by decreasing blood flow to the area, limiting excess fluid accumulation and swelling Relieves pain by temporarily numbing ...

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  • Dr Scholl's Pressure Relief Insoles

    Original price £24.99 - Original price £24.99
    Original price
    £24.99
    £24.99 - £24.99
    Current price £24.99

    Relieves Diabetic Nerve Pain – Clinically proven to help reduce episodes of foot discomfort linked to diabetic neuropathy, including burning, tin...

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  • HoMedics Dual Shiatsu Heated Foot Massager

    Original price £69.99 - Original price £69.99
    Original price
    £69.99
    £69.99 - £69.99
    Current price £69.99

    Relieves stress and soothes tired, aching feet Boosts serotonin levels which plays a major role in your mood, digestion, sexual desire, healing an...

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  • Powerstep Powerkids Paediatric Orthotic Support Insoles

    Original price £29.99 - Original price £29.99
    Original price
    £29.99
    £29.99 - £29.99
    Current price £29.99

    Supports pediatric foot growth and reduces the risk of developing foot conditions such as flat feet and overpronation Integrated contoured arch su...

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  • Archies Arch Support Slides

    Original price £54.99 - Original price £54.99
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    £54.99
    £54.99 - £54.99
    Current price £54.99

    Built-in 2.2cm high arch support that promotes optimal foot posture and helps to maintain whole body alignment Specialised closed cell foam materi...

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  • HoMedics NOVO Mini Massage Gun

    Original price £59.99
    Original price £59.99 - Original price £59.99
    Original price £59.99
    Current price £47.99
    £47.99 - £47.99
    Current price £47.99

    Reduces muscle tension, treats muscle knots and increases blood circulation Relieves pain and soreness after workouts or a physically tiring day I...

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  • Archies Arch Support Flip Flops

    Original price £44.99 - Original price £44.99
    Original price
    £44.99
    £44.99 - £44.99
    Current price £44.99

    Built-in 2.2cm high arch support that provides optimal foot support and body alignment Moulds to the unique contour of your foot allowing better c...

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  • Dr Scholl's Heel & Arch All-Day Pain Relief Orthotic Insoles

    Original price £24.99 - Original price £24.99
    Original price
    £24.99
    £24.99 - £24.99
    Current price £24.99

    Immediate All-Day Pain Relief – Clinically proven to help relieve four common foot pains at the source, including plantar fasciitis, heel spurs, ...

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  • Dr Scholl's 24-Hour Energy Multipurpose Insoles

    Original price £24.99 - Original price £24.99
    Original price
    £24.99
    £24.99 - £24.99
    Current price £24.99

    Keeps You Energised All Day – Clinically proven to help reduce foot fatigue and provide an energising boost with every step Helps Relieve Tired,...

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  • Putnams Heel Lift Leg Pillow

    Original price £39.99 - Original price £39.99
    Original price
    £39.99
    £39.99 - £39.99
    Current price £39.99

    Elevates the knees or heels to alleviate pressure from those regions Ideal for healing and comforting pressure ulcers, Decubitus ulcers, bed sores...

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  • Putnams Leg Rest

    Original price £104.99 - Original price £109.99
    Original price
    £104.99 - £109.99
    £104.99 - £109.99
    Current price £104.99

    Elevates the legs to help relieve swollen ankles, Phlebtis, Oedema, varicose veins, DVT and more Ideal for post-op surgery – leg, ankle and knees ...

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Flat Feet Buying Guide

Flat feet, also known as fallen arches or pes planus, describe feet where the inner arch sits low or makes contact with the ground when standing.

Having flat feet is common and does not automatically mean something is wrong. Many people experience no symptoms and do not require treatment. When problems do occur, they can include aching around the arch or ankle, tired feet, difficulty walking comfortably or shoes wearing unevenly.

Products for flat feet are therefore most useful when low arches are accompanied by pain, fatigue or a need for additional support. Insoles, supportive footwear and exercises can help manage symptoms, but they should not be expected to permanently change the natural shape of the feet.

Which Products May Help With Flat Feet?

Our Flat Feet collection includes several types of support. The right choice depends on how much structure you need, the footwear you use and whether your priority is everyday support, cushioning or strengthening.

Flat Feet Insoles

Insoles are one of the most common ways to provide additional support for flat or fallen arches.

A shaped insole sits beneath the heel and arch to create a more supportive surface inside the shoe. Depending on the design, it may also provide cushioning, shock absorption and additional heel stability.

Our collection includes full-length, half-length, trimmable and more structured orthotic designs.

May suit:

  • Painful or tired arches
  • Long periods of walking or standing
  • Shoes with little built-in support
  • People wanting support beneath both the heel and arch
  • Flat feet accompanied by excessive inward rolling

Full-length insoles support a larger area of the foot, while half-length designs take up less space and can work well in shoes where forefoot room is limited.

If insoles are your main priority, our dedicated Flat Feet Insoles collection provides a more focused range.

Arch Support Sleeves, Pads and Braces

Not everyone wants or has room for a full insole.

Arch support sleeves, gel pads and braces concentrate support beneath the middle of the foot while leaving most of the shoe unchanged. Our Flat Feet range includes gel sleeves, cushioning pads and wearable arch-support braces.

May suit:

  • Targeted support beneath the arch
  • Shoes with limited space for a full insole
  • People who prefer a softer gel support
  • Occasional rather than all-day support

These products generally provide less structure than a firm orthotic insole, so people requiring stronger support may prefer an insole instead.

Supportive Footwear

The shoes you wear can make a noticeable difference when flat feet are uncomfortable.

NHS guidance suggests wide, comfortable footwear with a low heel, while supportive and shock-absorbing shoes such as trainers are commonly recommended for painful flat feet.

Our collection includes supportive slides and sandals with contoured footbeds and cushioned soles.

When choosing footwear, look for:

  • Enough room for the toes
  • A stable sole
  • Suitable cushioning
  • A secure fit around the foot
  • Enough internal space if you plan to add an insole

Foot Rollers and Massage Products

Foot rollers and massage balls provide a simple form of self-massage for tired or aching feet.

They do not support the arch while you walk, but they can be incorporated into a routine aimed at improving comfort and mobility. Several wooden rollers, massage balls and powered massage products are included within the current collection.

May suit:

  • General foot fatigue
  • Tight or tired arches
  • Home self-massage
  • Use alongside stretching and strengthening exercises

Use a comfortable amount of pressure and stop if rolling causes or increases pain.

Exercise and Strengthening Aids

Strengthening the feet and ankles can form part of managing symptomatic flat feet. NHS musculoskeletal guidance recommends strengthening alongside supportive footwear and insoles where appropriate.

Resistance bands, foot-strengthening devices and toe exercisers can be used to make suitable exercises easier to progress.

Exercises may focus on:

  • Foot and arch strength
  • Calf strength
  • Ankle control
  • Balance
  • Foot and ankle mobility

The aim is generally to improve how comfortably and efficiently the feet function rather than to force the arch into a particular shape.

Flat Feet vs Overpronation: What’s the Difference?

Flat feet and overpronation are related, but they are not exactly the same thing.

Flat feet describe the shape of the arch, while overpronation describes how the foot moves, particularly excessive inward rolling as weight passes through it.

Some people with flat feet also overpronate, but having a low arch does not automatically mean that the foot moves excessively inwards.

If excessive inward rolling is your main concern, a more structured support designed specifically for overpronation may be preferable to a softer general arch support.

How to Choose the Right Support for Flat Feet

  • For Everyday Walking and Standing – A full-length supportive insole is a practical starting point when you want arch and heel support throughout the day. Choose a model that fits securely inside your usual footwear without making the shoe feel cramped.
  • For Firmer Support – A more structured orthotic insole may suit people who prefer a noticeable level of support or find that softer cushioning compresses too easily. Support should feel firm but comfortable rather than creating sharp pressure beneath the arch.
  • For Shoes With Limited Space – A half-length insole or targeted arch support can provide support beneath the heel and arch without adding material beneath the toes.
  • For Exercise and Sport – Look for a design that combines arch support, heel stability and shock absorption while remaining secure inside your trainers. Introduce a new insole gradually before using it for longer or higher-impact activities.

Managing Painful Flat Feet & Fallen Arches

Flat feet that do not cause symptoms generally require no treatment. When they are uncomfortable, management usually focuses on supporting the feet and reducing unnecessary strain rather than trying to permanently rebuild the arch.

Useful measures may include:

  • Wearing comfortable, supportive footwear
  • Using suitable insoles or arch supports
  • Strengthening the feet and ankles
  • Performing appropriate stretches
  • Temporarily modifying activities that aggravate symptoms
  • Gradually increasing exercise as comfort improves

If you use new insoles, allow your feet time to adjust. We recommend gradually increasing wear rather than immediately using new orthoses all day.

Stop using an insert if it causes significant new pain or persistent discomfort.

Frequently Asked Questions

What are flat feet?

Flat feet are feet where the inner arches sit low or press against the ground while standing. They are also commonly referred to as fallen arches or pes planus.

They are very common and often cause no problems at all.

Do flat feet need treatment?

Not necessarily.

If your flat feet are painless and do not interfere with walking, exercise or everyday activities, treatment is generally unnecessary.

Support products become more relevant when flat feet are associated with pain, fatigue, instability or difficulty walking comfortably.

Can insoles fix flat feet?

Insoles can support the arch, improve comfort and help manage symptoms while they are being worn, but they should not be expected to permanently change the shape of your feet.

Their main purpose is to provide a more supportive surface beneath the foot.

What type of insole is best for flat feet?

There is no single design that suits everyone.

A full-length insole provides broader support and cushioning, while a half-length insole takes up less room. Firmer orthotic models provide more noticeable structure, while softer designs place greater emphasis on comfort and cushioning.

Your footwear, symptoms and preferred support level should guide your choice.

Are flat feet the same as overpronation?

No. Flat feet describe a low or absent arch, whereas overpronation refers to excessive inward movement of the foot during walking or running.

The two often occur together, but it is possible to have flat feet without excessive overpronation.

Can exercises help flat feet?

Exercises can help strengthen the foot and ankle and may improve comfort and function when flat feet are symptomatic.

Strengthening is commonly recommended alongside footwear changes and suitable insoles.

Exercises do not necessarily create a permanently higher arch, so the focus should be on strength, control and symptom improvement.

When should I seek professional advice?

Consider speaking to a GP, podiatrist or physiotherapist if your feet become painful, stiff, weak or numb, you have repeated foot or ankle injuries, or your flat feet are affecting your walking or balance.

Professional assessment is also advisable if your arches have recently become flatter, particularly if the change affects only one foot.

Learn More About Flat Feet & Fallen Arches

For more detailed information about flat feet, exercises and related arch problems, explore: